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Features WCU offers business communications series

Western Carolina University’s Office of Continuing and Professional Education is offering a series of three workshops in Asheville to help business owners and employees learn to communicate more professionally and effectively through their writing.

Each session will be held on a Friday from 9 a.m. to 4:30 p.m. at WCU’s instructional site at Biltmore Park Town Square. Instructors will be WCU Department of English faculty members Diane Martinez and Drew Virtue.

The cost is $79 for each session or $220 for all three, and lunch is included. Participants completing all three workshops will earn a non-credit certificate in business communications.

The first workshop, “Essentials of Excellent Business Writing,” will be held Feb. 7. A morning class on “Most Common Writing Mistakes and How to Correct Them” will cover topics such as grammar, lack of audience, purpose and context. An afternoon class on “Hallmarks of Effective Business Writing” will build on the morning class and allow participants to learn how to turn mistakes into effective and compelling business writing in various formats.

The second workshop, “Writing for Web and Social Media,” is set for March 7. Participants will learn about business applications and successful business writing for social media, and also the basics of writing Web content.

The third workshop, “Proposals and Grant Writing,” will be held April 4 and will cover the basics of how to write effective proposals and grants in the workplace. The information provided will be applicable to both commercial and nonprofit organizations.

For more information or to register, go to http://learn.wcu.edu and click on “Professional Development” or call 828-227-7397.


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