Back in 2011, the Franklin Tourism Development Authority (TDA) and the Macon County Tourism Development Commission (TDC) were informed that they were signing on to the next wave of innovation when they pledged their support behind the Ugotour N.C. Mountains Application.
This new app that was on its way via Smoky Mountain Host was going to revolutionize travel in Western North Carolina. People who had smart phones would be able to download the new application and see interactive videos showing popular locations in the area complete with a story-line. Smoky Mountain Host partnered with Story Point Media. Local businesses would be able to subscribe to services offered by the providers and therefore receive cheap and effective marketing as a result. Promises were made, but most of them fell short and the app was largely considered to be a failure.