The Jackson County Tourism Development Authority (TDA) has launched the “Play On” branding campaign. Designed to attract target markets to the county’s unique attractions and amenities and to inspire the loyalty of existing residents and future visitors, the campaign includes advertising, marketing, public relations, social media, a redesigned logo, and a rebranded website (www.mountainloversnc.com) to position Jackson County as a premiere tourist destination among outdoor enthusiasts. New social media channels include Facebook, Pinterest, Instagram, Twitter and YouTube.
“The new branding strategy was developed to encourage travelers to make Jackson County the destination of their next outdoor adventure or vacation instead of a ‘stop over’ on the way to a different destination,” said Robert Jumper, chairman of the Jackson County TDA. “The ‘Play On’ campaign highlights the area’s stunning natural resources and other exciting entertainment options for families, outdoor enthusiasts, and mountain lovers.”