The Franklin Tourism Development Authority held its annual board retreat Monday night, which included a vote approving the 2015-16 fiscal year budget of $113,700.
Premiere Marketing, which volunteers its services to the TDA, showed the TDA how its dollars were used over the last year and how to better utilize funds in the coming year. According to D’Anne Maddox with Premiere Marketing, with a revamp of the TDA’s website recently, Google Analytics reports that the top two cities visiting the TDA’s website include Atlanta, Ga., and Charlotte, NC, which are the two cities Premiere focused its targeted marketing last year. According to Maddox, about 50 percent of the TDA’s website visits came from Atlanta and Charlotte, while the other 50 percent included areas such as Durham, N.C., Rock Hill, S.C., Houston, Texas, and New York.
Last year, the TDA spent $35,000 on billboards in the Atlanta area; $20,000 for ads on the music streaming application Pandora; $5,200 for a membership for the Charlotte Chamber; $10,000 for Facebook; and $10,000 for Google AdWords.