Up until two months ago, the Tourism Development Authority (TDA) had a reserve fund of $100,000, an exact match to its $100,000 budget. When board member Matt Bateman suggested lowering the reserve amount in order to free up some additional funds, the wheels started to turn and once new members came on to the board, things started to happen. Member Josh Drake supported lowering the amount as well and soon, the entire board voted to change the reserve to $50,000.
At Monday night's meeting, the board began to test the waters concerning the extra money that should result from the change. The discussion stemmed from an issue regarding a blog describing town events on http://www.discoverfranklin.com/. Jessica Mason from Premiere Marketing offered to arrange for a writer to put together a blog twice a month for $150 per month where one blog entry would cost $100 per month.