The Town of Franklin is experiencing a bit of an identity crisis. Forums are being held to consider the town's future, the Tourism Development Authority has turned its attention towards marketing the town to potential visitors, and various committees and civic groups have popped up in an attempt to overhaul the brand that stands behind Franklin.
But what is that brand exactly? It may be safe to say that it is jumbled at best. Franklin is still the “Gem Capital of the World” though the economic boom that was once experienced as a result of mines in the area has decreased over the years. Features like antique stores can fill a day or two visiting, plus weekend festivals, vibrant colors that paint the mountains during the fall months, not to mention the vast array of outdoor attractions like waterfalls, scenic highways, and hiking trails.
All of these characteristics are used in advertising to garner attention for the community. With such lively examples of what the town has to offer, some are left wondering if the town seal that is being used to represent the town in its board room and on many of its town vehicles may be lacking.