At Monday night's Franklin Tourism Development Authority, members were presented with an update of the marketing plan that is being implemented by local marketing firm, Premiere Marketing. Jessica Mason, who has been handling the TDA's account, set to work describing the effects the plan has had so far for the Discover Franklin website.
“As you can see since we started the marketing plan, there's been about 5,000 visits to the site each month,” said Mason. “The number dropped in the winter months and we expected that to happen.”
In the month of September the number was 4,539; in October it was 4,845; and in November, it began dropping with 3,311 visitors and 2,964 in December as the temperatures got colder.