The entire country, from TV celebrities, to the smallest town, has just completed a celebration of October as Breast Cancer Awareness Month. It is a time for celebration because of the tremendous progress made in early detection, treatment, and even cures. This success is possible only because of the years of publicity and promotion of breast cancer awareness. “Pink” is everywhere: from all-pink newspapers to pink shoes on pro football teams. All this attention has brought funding; funding means research; research means cures. We rejoice in every life that has been saved.
However, recently, I have heard several versions of, “I am sick of pink; what about MY cancer?” Perhaps it is time to simply promote “cancer awareness.”