You know about Black Friday, the day after Thanksgiving when people line up outside the big department stores and discount stores in the middle of the night to buy cheap Christmas presents. Black Friday is a big day for retailers, but I don't think it's nearly as important as Small Business Saturday.
That's because small business is the heart and soul of our economy.
Small Business Saturday is about Main Street, not Wall Street. It’s about the entrepreneurs and families who have put everything into stores that offer what the chains and ecommerce companies don’t – something different, something special, from handcrafted gifts to genuinely friendly service.