During a recent drive to Black Mountain, I noticed a roadside sign that indicated that they were a “Certified Entrepreneurial Community (CEC).” This jogged my memory that I had seen the same sign in Franklin. The wheels (in my head) started spinning. How does a community get certified as anything? I understand the processes for certifying individuals or even businesses, but an entire community? This particular “certification” for business savviness, is provided by a non-profit company, in conjunction with local government. The quasi-governmental process of certification is not free of course. Non-profits may not make a “profit,” but they certainly are in the business of taking in money with a little help from their bureaucratic friends.
The idea of uber-certifications is intriguing. Not-for-profit status is the way to go, since otherwise, someone might get the idea that your “certifications” are being sold. The possibilities abound - just fill in the blank of “Certified _______ Community.” Happy, humorous, friendly, funky, etc. There would, of course, be an extensive vetting process with the appropriate paperwork to fill out and the ubiquitous references to “public/private cooperation.” Most of all, a cool, official looking sign would proudly be available for display.