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Outdoors ‘Sponsor-A-Highway’ program aims to improve litter cleanup

A public-private partnership initiative that aims to provide cleaner and safer highways for travelers is formally underway with the installation of 11 new signs along Interstate 40 in North Carolina, each bearing the name or logo of a company. The signs, part of the new Sponsor-A-Highway program, indicate that a business is responsible for cleaning up litter along the adjoining one-mile section of highway.

The new program allows the N.C. Department of Transportation to ensure more efficient litter pickup along two of the state’s major interstate corridors – I-40 and I-95 – at no extra cost to taxpayers. Instead, two private companies have been awarded contracts to manage sponsored roadside litter removal along these highways.

The companies – Adopt A Highway Maintenance Corp. of Santa Ana, Calif. and Adopt-A-Highway Litter Removal Service of America Inc. of Encinitas, Calif. – have employed a N.C-based sign company to install and maintain the program signs.

The Sponsor-A-Highway program allows businesses, organizations and individuals to sign contracts with either of the companies in order to “sponsor” a one-mile segment of roadway. In exchange for their sponsorship, the sponsor is acknowledged for their environmental stewardship on the Sponsor-A-Highway program sign. The program is a self-sustaining business between the service providers and sponsors.

In addition to Wake County, the program operates in a number of counties along I-95 and I-40 including Cumberland, Duplin, Durham, Halifax, Harnett, Johnston, Nash, New Hanover, Northampton, Pender, Robeson, Sampson and Wilson. More information about the Sponsor-A-Highway program, miles available for sponsorship and service provider contact information is available on the Office of Beautification website.

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