A $35,000 grant from The Community Foundation’s Food and Farming Focus Area will support a major expansion of Appalachian Sustainable Agriculture Project’s (ASAP) Appalachian Grown regional food branding and certification program. Appalachian Grown labels and promotes locallygrown farm products in the marketplace to enable consumers to easily identify and act on their desire to support local food and farmers.
ASAP launched the Local Food Campaign in 2000 to build markets for locally-grown food. With increasing demand in 2006, ASAP launched the Appalachian Grown program to engage larger-scale markets in the region and increase distribution and availability. In 2012, sales of Appalachian Grown certified products exceeded $100 million.